Did You Know?
Bronzing and Contouring are two - almost opposite - makeup techniques!
Bronzer is used on the planes of the face where the sun naturally "kisses", and mimics that day-in-the-sun "glow". Sweep a matte bronzer (shimmer can make the skin appear greasy, especially in the hot and humid summer months) down the center of the nose, across the cheeks and up onto cheekbones, at the center of the forehead, and on the tip of the chin. These areas are now almost highlighted in that they are oh-so sun-kissed!
Contouring on the other hand is used as a shadow to push back areas or to visually "carve out" recessions in the face, altering the shapes and planes the eyes see. A contour color should be at least two shades darker than the foundation color used, and should not be too orange in tone (bronzer) or else the "shadow" effect will be very unnatural. Remember: dark colors "push back" - cause whatever area they're placed on to appear deeper, and lighter colors pull forward, or pull the eyes' attention. Apply matte contour shade to hollows of cheeks to make them appear deeper - the overall effect this gives is to make cheekbone seems higher and slimmer. Contour shade can be taken along the outer edge of the nose all the way down to nostrils to make a wide nose appear more slim; however, if you have a slim "bridge" and then wide nostrils, only use the contour shade at the nostrils. To hide any jowls, trail contour along the jawline, or create a jawline if it's shy, using the contour to draw a line where the jaw is; buff the contour line out so it blends with the face and neck, but so the shadowed illusion is still present. Contour can also be used to "shave off" edges of the face when creating an oval shape: the four "corners" of a square face shape can be softened with a contour shade.
Top Image is an example of bronzing, bottom image is an example of contouring:)